I may not know what my near future holds, but I do know one thing, getting all the little details together and making sure everything is super duper organized, is giving me more than enough to do at work. I know that I am responsible for the adverting for the rest of April, but what comes of May could be totally different. As preparations continue, I am delving deep into the world of SEO. For all you non-computer people out there, SEO stands for Search Engine Optimization. Over the past 5 years it has become increasingly important to stay on top of the latest and greatest most effective techniques to make your business/business website as available to potential customers as possible. There is also SEM (Search Engine Marketing) as well, which is important as well, but SEO is more readily available for people to tap into because of all the free resources it provides. We are all familiar with the main search engines/directories....Google, Yahoo, Bing, Yellowpages....etc. What I have discovered though over the last couple days is that there are over 50 of these engines and directories out there.
So why isn't your business getting the any traffic? Because SEO actually takes a lot of work, time, patience, and a need to create an account to each one of these search engines, go through the process of verifying your business, and fill in the blanks to each search engines unique platform. I like to think of it this way. Each time you create a new account with each search engine for your business, it is like you are creating a mini free website, a consolidated version of your own business website, if you have one. And the more complete you fill it (as much as you can for what each allows for the free part) the more the "spiders and crawlers" in cyperspace will pick up keywords, that essential, are the entries people type in the "search" slot on Google (or whatever your preferred search page is). As for the Wallace Automotive Group (that has 9 stores) I apparently have only scratched the surface. After doing a quick scan on Yext.com just on ONE of the dealerships, it turned up nothing but a page of RED....not good. I got a snapshot of about 40 search engines with a mix of mismatched, misnamed, outdated data. I love how yext has a "Fix it all" button, and then you get to see how much it's going to cost.....Holy S!!! The trick is to use that data...go into each search engine, create an account, make the changes, follow through with the verify process, add more keywords to optimize as much as possible, and then from that point its just maintenance. So DON'T WASTE YOUR MONEY when you can do it yourself for free.
What I've got ahead of me, potentially if this is the direction Mr. Wallace wants me to go in, is 50+ search engines times 9 stores per search engine......this should keep me busy for a while.
SEO can be overwhelming because there is so much to it and it's an ever changing computer technology, but as long as it can be broken down and taken care of one step at a time, the task is not as daunting.
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